Ultrahuman is reclaiming its footing in the U.S. market after a costly legal blockade. The Bengaluru-based startup secured Customs approval for its Ring Pro, ending a restriction that previously blocked imports following an International Trade Commission ruling favoring rival Oura. CEO Mohit Kumar estimates the ban cost the company $50 million in lost sales.

The stakes are high. In 2025, the U.S. drove 60% of global smart ring volume, totaling 2.6 million units. During the import halt, Ultrahuman's market share plummeted from 24.6% to low single digits, while Oura consolidated power, reaching 85% share. The Ring Pro aims to reverse this trend with a redesigned unibody metal structure and enhanced on-device processing capabilities—a significant draw for engineering teams focused on edge data computation.

Pre-orders open now at $399, with shipping scheduled for May 15. While Kumar notes the new design resolves patent disputes, litigation regarding the older Ring Air continues in federal court. The competition is widening geographically; Oura recently launched its Ring 4 in India, where Ultrahuman still holds a 30.4% lead despite a 30.6% market contraction in 2025.

Ultrahuman reports 700,000 daily active users globally, with 45% located in the U.S. Demographics skew heavily female stateside, comprising nearly 74% of users. Beyond rings, Kumar hinted at upcoming wearables targeting new biomarkers, signaling a broader push into diverse health data streams. Rebuilding supply chain operations will take approximately six months, but clearing this regulatory hurdle marks a definitive step toward recovering lost ground in the world's most valuable wearable market.

Source: TechCrunch