While enterprise leaders overwhelmingly believe in the promise of synthetic data, adoption lags. As a result, synthetic data has great, untapped potential. The answer? Enterprises need the right, high-quality approach that upholds referential integrity and earns their trust. Our research shows the biggest barrier to adoption isn’t awareness, compliance, or governance. It’s data quality. Across industries, enterprise leaders increasingly recognize synthetic data’s value in protecting sensitive information, moving at agentic speed , and expanding data access without increasing risk. However...

Source: The New Stack