Amazon is developing a more advanced version of Alexa, internally called Moonraker, that would let the assistant juggle several requests at once. According to internal planning documents seen by Business Insider, the project is designed to handle complex interactions like booking a ride and texting a friend in a single command. This would push Alexa further into the agentic AI space, competing with similar models from Google, Anthropic, and OpenAI.

But the ambition comes with a steep price tag. The documents project GPU costs exceeding $100 million in 2026, and some senior Amazon employees reportedly worry the company has already overspent on AI models powering the current Alexa+. Business Insider also learned that the plans include using hundreds of NVIDIA GPUs and an Anthropic Sonnet model for advanced reasoning and visual responses. The cost concerns have led to discussions about delaying or scaling back Moonraker's scope.

The news arrives as Alexa+—which launched nationwide in the US in early 2026 and remains in early access in the UK—has faced growing pains. Users have reported basic request failures that weren't an issue with older versions. Engadget's Cherlynn Low praised Alexa+'s conversational improvements but noted it often lost track of past interactions. Despite these hiccups, Amazon continues expanding Alexa+: it recently added personality styles, including a sassy option, and integrated natural language food delivery via GrubHub and Uber Eats.

Source: Engadget