New York SEO Resume
ALEXANDER KARGIN-UTKIN
8813 17th Avenue || Brooklyn NY 11214 || (646) 707-1464 || alex@kargin-utkin.com
www.kargin-utkin.com
OBJECTIVE: To secure a position with a company that can offer opportunities for professional growth and career advancement; to utilize my skills and professional experience in SEO, including site analysis, on-page optimization, strategy development and social media marketing for businesses and professionals. I have worked with clients from various parts of the world in many different niches and strongly believe that my skills and expertise will enable me to make a positive contribution to the organization by increasing business, sales or market presence via the Internet and Search Engines.
PROFESSIONAL EXPERIENCE
A&M LOGOS INTERNATIONAL INC. New York, NY – June, 2006 – Present
Director of Internet Marketing | In-House SEO
Search Engine Optimization
Conduct evaluation and testing of existing website content and infrastructure
Perform Competitor Backlink Analysis, including quality of backlinks, quality of pages the links are placed on and anchor text of links
Manage all aspects of Competitive Analysis, including an overview of top competitor sites for target keywords, check optimization techniques applied by analyzing backlinks and outbound links and strategies used to gain traffic, using such tools as SEO Quake and Yahoo Site Explorer
Re-design existing website by incorporating programming standards ( including XHTML, CSS, and Section 508), utilizing layers (div) vs. tables, keyword research and on-page implementation and 'white-hat' Search Engine Optimization practices to produce a 'state of the art' web site for Search Engine traffic.
Search Engine Marketing
Create and manage Internet marketing campaigns, including Google Adwords campaigns: ad creation, price bid, keyword analysis, using such programs as Keyword Discovery, Wordtracker, and Google Adwords Keyword Tool.
Handle all aspects of Pay Per Click advertising in Ask, Google Adwords, Yahoo Search Marketing, and MSN Adcenter, including writing ads, created reports, made suggestions to clients about campaigns, keyword suggestions, geo-targeting settings, managed budgets, etc.
Coordinate tasks related to creation and execution of e-mail campaigns, banner ads.
Manage development and maintenance of a complex infrastructure of satellite sites designed to generate and maintain a steady organic traffic to the main site.
Assign work to writers, check the quality and key-word compatibility of the delivered content; manage efforts related to integration of new content into the appropriate main website pages, satellite websites and social networking sites (including blogs, Tweeter, and Facebook), create link bait pieces and help the link-building team with linking strategies.
Web Development / Technical Administration / Site Optimization
Develop SEO-friendly web applications for project management and content automation.
Manage all aspects of webpage optimization for navigation, load times, graphics, XHTML 1.0 and CSS 2.0 - W3C cross-platform and browser compliance. This directly increased traffic & sales; which decreased maintenance and capital expenditures for department.
Handle all technical issues such as .htaccess creation, redirects, adding robots.txt and XML sitemap files, and analytics review and implementation.
Assign work to web designers and programmers, test and integrate completed work and modules into live site.
LAURELA INC. New York, NY – January, 2008 – Present
Sr. Manager of Search Engine Optimization | In-House SEO | Website Administrator
Search Engine Optimization
Conduct in-depth analysis of existing website content and infrastructure to determine the best ways of receive continuous generic traffic from search engines comparable to the major competitors;
Coordinate tasks related to development of SEO-friendly storefront, including requirements writing for the programming team and training sessions for the inventory management team designed to incorporate SEO practices into their workflows.
Perform extensive Competitor Analysis, prepare for the company management a comparable summary of top competitor sites for target keywords, the quality analysis of competitors’ backlinks and outbound links, pages with links and anchor text of those links; a review of top competitor sites for target keywords; an overview of the optimization techniques applied and strategies used to gain traffic by using such tools as SEO Quake and Yahoo Site Explorer
Manage all efforts related to restructuring the existing e-commerce site by incorporating SEO-friendly techniques into interactive and CMS content, implementing URL re-writes, creating product, brand and search keyword tag pages to enhance the performance of the existing storefront and increase organic Search Engine traffic.
Search Engine Marketing
Manage all aspects of Social Media Marketing Campaigns on Facebook, Twitter, Stylehive and other popular social networks, including Blogs, Message Boards, and professional discussion groups to generate traffic, publicity and sales.
Assign work to writers, check the quality and key-word compatibility of the delivered content; manage efforts related to integration of new content into the appropriate main website pages, satellite websites and social networking sites, create link bait pieces and help the link-building team with linking strategies.
Develop and execute internet advertising campaign strategies, timelines and action plans; analyze campaign metrics, including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation; report campaign results to the company management.
Manage internet product placement with Google Shopping, Shop.com and other product listing engines; monitor, analyze and report product performance metrics to company management.
Coordinate tasks related to development and monitor the performance of a complex infrastructure of satellite sites designed to generate and maintain a steady organic traffic to the main site.
Manage Pay Per Click (PPC) campaign budgets and coordinate all advertising efforts across PPC advertising platforms, including Google Adwords, Yahoo Search Marketing, Ask and MSN Adcenter.
Coordinate tasks related to creation and execution of e-mail marketing campaigns, banner ads.
Technical Administration / Network Security Implementation / PCI Compliance
Provide complete web solution services and manage company’s entire network infrastructure, including multiple Web, SQL, DNS & Mail Servers, located in three different datacenters.
Develop mechanisms designed to secure Enterprise Level network environments, including implementation and maintenance of Firewalls (hardware & software), Anti-Virus Protection, user privilege restrictions, Internal Internet/Network Security Protocols & Policies for acceptable use.
Responsible for all aspects of maintaining the website PCI (Payment Card Industry) compliant; coordinate efforts related to the website’s quarterly test assessments by the external auditors that allow the company to receive and maintain a PCI Compliance Certificate; handle all issues that may arise as a result of scheduled and unscheduled PCI Compliance tests
Manage all aspects of webpage optimization for navigation, load times, graphics, XHTML 1.0 and CSS 2.0 - W3C cross-platform and browser compliance, which directly increases traffic & sales, and decreased maintenance and capital expenditures for the company.
Handle all technical issues such as .htaccess creation, redirects, adding robots.txt and XML sitemap files, and analytics review and implementation.
Assign work to web designers and programmers, test and integrate completed work and modules into live site.
VT SYSTEMS, INC. New York, NY – March, 2007 – October, 2010
Unix Systems Administrator
Installed, configured and maintained over 200 GNU/Linux servers (Red Hat / RHEL, CentOS, Fedora, Ubuntu, Novell / SuSE / SLES and others) across three different datacenters; managed installation, patching, monitoring, backups, disaster recovery and business continuity strategies, troubleshooting and resolution, application enhancements, and modifications.
Conducted configuration and maintenance of all data center systems and servers. HP G5 360, HP Blades c7000, Cisco MDS 9509.
Provided administration and support for Unix, Linux, and virtualization technologies, including Xen 5.5 and VMware 4.0 ESX
Configured and administered company websites, including general LAMP stack, Perl/Python/PHP/Java, Apache, Linux, and MySQL.
Performed troubleshooting, networking, security, services, reporting, monitoring, database-backed management, capacity planning, and strategic planning
GALAXY VISIONS INC. New York, NY – February, 2005 – March, 2007
Unix Systems Administrator | Web Marketing Manager
Performed Unix installation and configure and troubleshoot server OS and hardware issues
Installed and configured FreeBSD 5.4, 6.1, CentOS 3.6, 4.2, 4.3, 4.4. Windows workstation/ server 2003.
Coordinated tasks related to offering web hosting solution services to clients, including management of multiple Web, SQL, DNS & Mail Servers - offered to clients as a web solution of complete services.
Implemented company network security and provided administration of several environments from Enterprise Level LAN/WAN and Production based Networks.
Responsible for end-user and product-related technical support for Web based Applications, Hardware vs. Operating System Relationships, internal software suites, and logged application errors & end-user feature requests.
Provided administration, monitoring, backup/recovery, problem determination and resolution (break/fix), and general technical support; configuration and maintenance of all data center systems and servers.
Implemented data center security through proactive monitoring, maintenance and upgrades of security patches, anti-virus software, etc.
Coordinate work with remote Network Operations Center, other Technology groups and Operations teams to provide detection and recovery of system outages, problems, and faults.
Responsible software problem report tickets, daily reports, logs and changes are completed.
Conducted capacity planning and development of datacenter services and processes, storage and network solutions for secure and reliable management of all systems.
Developed marketing strategy to generate leads and sales from website traffic
Optimized galaxyvisions.com website for top placement in different search engines
Planed and oversaw marketing strategy that increased site traffic to galaxyvisions.com by over 490% during the first 12 months
SMARTFUNCTION LLC New York, NY – June, 2002 – January, 2005
Unix Systems Administrator | Web Marketing Manager
Performed installation and configuration of Red Hat 9.0, Linux Fedora Core 2.0, 3.0, FreeBSD 4.11. Windows workstation/server 2000. Set up departmental software and integration onto network.
Created and managed Internet marketing campaigns that included: Pay Per Click (PPC), Paid Inclusion, Rich Media Advertising on first / second tier Search Engine properties and various promotional strategies. Over a 16-month period, site traffic had increased by 205%, with a 60% increase in convergence.
Optimized website, including page optimization of navigation, load times, graphics. This directly increased traffic & sales.
MAGNET INC. Novocherkassk, Russia – August, 1993 – May, 2002
Executive Officer, Business Strategies
Managed all aspects of SEO Projects and achieved successful placement results with all major engines. Developed methodology and a high level of SEO ethics.
Created and provided leadership to two of the popular internet projects in Russia peoples.ru (started in 1999, currently 75000 unique visitors/day) and aphorism.ru (started in 2000, currently 5000 unique visitors/day)
Performed tasks related to web development and maintenance of web projects, including web design, troubleshooting, and code writing, using scripting languages, such as: PHP, JavaScript, HTML, XML, SSI.
Responsible for support of network planning, implementation and maintenance. Network Administration of Microsoft NT Server with IIS 4, SQL Server 7, Site Server.
Provided customer support to end users with eCommerce design and issues related to deploying Active Server Pages. Included hardware and software trouble shooting with resolution advice.
Implemented network and web site performance analysis tools for internal and client use. Logged customer calls for product bugs and feature requests.
Installed and configured NT 4.0 workstation/server, Windows 98, and Windows 2000 Advanced Server/Professional. Set up departmental software and integration onto network.
QUALIFICATIONS
Responsible for all aspects of SEO for 200+ websites averaging about 50 – 900000+ pages and 85000 unique visitors per day
Executive level summaries of SEO strategy and tactics: creation of unique title tags, meta tags, internal navigation, and optimization of content.
PPC Campaign Management with Google Adwords, Yahoo Search Marketing, Ask and MSN Adcenter: ad creation, price bid, keyword analysis, using such programs as Keyword Discovery, Wordtracker, and Google Adwords Keyword Tool.
Competitive analysis: backlink and outbound link analysis; quality of backlinks; quality of pages the links are placed on and anchor text of links; traffic acquisition strategies; analysis of top competitor sites for target keywords; optimization techniques applied,
Knowledge of SEO Quake and Yahoo Site Explorer tools.
Experience in SEO Campaing Management for various industries and competitive niches: Fashion, Legal, Sailing, etc.
Skilled in SEO PHP scripts writing.
Project management experience: technical requirements writing, UAT & QA testing.
Experience implementing SEO friendly CMS environments: Joomla, Drupal, Wordpress and my own custom-made CMS interface for smaller projects.
Experience with Linux systems, like CentOS 5.*, Fedora 12.* Red Hat 5.*
Knowledge of Apache 2.*, bind (DNS system), MySQL, Postgress.
In-depth knowledge of computer hardware and troubleshooting of network and hardware load balancing
Experience using Dreamweaver, Adobe Photoshop, Premiere, Microsoft Office, Flash.
Knowledge of HTML and CSS
Experience using website analytics software such as Google Analytics, Urchin, and IndexTools
TECHNICAL SKILLS
Operating Systems: FreeBSD 5.4, 6.1, CentOS 4.2, 4.4, 5,5 Red Hat 5.0, 5.3 Fedora Core 5.0, 6.0, 9.0, 10.0 Windows 2000-2003 Advanced Server, Windows 95/98/ME/XP/Vista, DOS 6.22 and NOVEL 3.11
Applications: FreeBSD&Linux: Apache 1.3, 2.0, MySQL 4.1, 5.1, PHP 4.2, 5.1.
Programming Languages: PHP, SSI, SQL Query Languages, XHTML 1.0, HTML 4.01, CSS 2, and other scripting languages.
Networking Technologies: Bind 9.0, Domain Environments, Active Directory, TCP, IP, UDP, Named Pipe, NetBuei, IPX, WAN, LAN, VPN, Switched Ethernet, RAS, VoIP w/ PBX, DSL, Wireless Ethernet, Cable Broadband.
Hardware: x86 PC32bit & 64bit; HP G5 180,360,580, HP Blade chases c7000, printers and scanners (SCSI, IP, USB).
Server/Internet Applications: Apache 1.3, 2.0, IIS 5/6, Firewalls, Proxy, DHCP, DNS, Network Monitoring, MySQL 5.1, SMTP, POP3, Terminal Server, Internet Explorer, Firefox, Google Chrom and Opera.
EDUCATION
M.S., Electrification and Automation of Industrial Machinery, Grozny Oil University, Russia, 1993
REFERENCES
Will be furnished upon request